No email list. No brand recognition. A hard launch date. We built one launch plan, executed it end to end, and the first drop sold out.
The problem
A great product and a deadline — and nothing else. No audience, no warm channel, no time to “build a brand” the slow way.
What we did
- Built a launch narrative worth talking about before there was anything to buy.
- Sequenced a pre-launch waitlist, a creator push and a launch-week campaign into one plan.
- Ran it ourselves — creative, channels, timing — so the founders could focus on product and fulfilment.
Strategy shouldn’t take three months. By the time it’s done, the launch window has closed.
The results
- 12,000 customers acquired through the launch window.
- A sold-out first drop and a waitlist for the second.
- An owned audience to launch into next time.
Planning a launch? Get your plan in 5 days.