There are three ways to put senior marketing thinking into your business. Here’s the honest version of when each makes sense.
Full-time CMO
Right when marketing is your core engine and you can fund a six-figure salary plus a team. Wrong when you need answers this month, not a hiring process next quarter.
Traditional agency
Good for sustained, high-volume execution. Expensive and slow when what you actually need is the strategy — and you’ll often pay for layers of account management to get to it.
Fractional / on-demand (this is us)
- CMO-level thinking without the CMO salary.
- No retainer, no overhead, no meetings about meetings.
- A plan in days — run it yourself or have us execute.
Buy the thinking at the level you need it, exactly when you need it.
Ask Clarc which one you actually need — we’ll tell you straight.