A two-sided marketplace was scaling spend faster than results. The instinct was to optimise the ad account. The fix was upstream — in the message.
The problem
Rising cost per acquisition, falling confidence. Every new euro of spend returned less than the last. The account was already well-managed; the creative and message were the ceiling.
What we did
- Rewrote the value proposition for each side of the marketplace — supply and demand want different things.
- Rebuilt the ad creative around those messages before changing a single bid.
- Gave the team a testing framework so wins compounded instead of resetting.
Most marketing fails before the first ad — because nobody stopped to think about what it should say.
The results
- Acquisition cost cut roughly in half on the same budget.
- Higher-quality sign-ups on both sides of the marketplace.
- A repeatable creative process, not a one-off fix.
Ask Clarc to look at your numbers.